Office of Strategic Communications

Telling UCR’s Stories

The Office of Strategic Communications is a team of professionals responsible for creating and managing the marketing and messaging of the University of California, Riverside.

Strategic Communications consists of five separate departments:

• Marketing
• Media Relations
• Video Production Services
• Web Development
• Creative Design Services

Our Goals

• As a public institution, we strive to communicate fully with campus members and our partners.
• To create an environment that favors and supports the university through effective communications.

Our Objectives

• To maintain the highest standards of accuracy and professionalism in communication.
• To present a balanced and complete picture of UCR as a comprehensive research university.
• To raise awareness and understanding of the university's stature and the value of its activities.
• To use emerging and established media to communicate.
• To maintain a highly credible and responsive media relations program.