University of California, Riverside

Office of Strategic Communications



About Strategic Communications


Telling UCR’s Stories

The Office of Strategic Communications is a team of professionals responsible for creating and managing the marketing and messaging of the University of California, Riverside.

Strategic Communications consists of five separate departments:

  • Marketing
  • Media Relations
  • Video Production Services
  • Web Development
  • Creative Design Services

Our Goals

  • As a public institution, we strive to communicate fully with campus members and our partners.
  • To create an environment that favors and supports the university through effective communications.

Our Objectives

  • To maintain the highest standards of accuracy and professionalism in communication.
  • To present a balanced and complete picture of UCR as a comprehensive research university.
  • To raise awareness and understanding of the university's stature and the value of its activities.
  • To use emerging and established media to communicate.
  • To maintain a highly credible and responsive media relations program.

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Department Information

Office of Strategic Communications
1156 Hinderaker Hall

Tel: (951) 827-6397 (UCR-NEWS)
Fax: (951) 827-5248
E-mail: virginia.odien@ucr.edu

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